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World class lead generation for Independent Estate Agents.
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Can you generate £285,425 in listed fees, in just one month?
Impossible? No….. quite simple, in fact. But not easy…. We know, because one of our VIP clients did exactly that. By simply implementing the Profit PyramidTM we taught her. But let’s not get ahead of ourselves. First let’s find out a bit more about our heroine Lucy (and her hero husband, Michael). We first connected…
10 Direct Mail Myths Estate Agents Believe…and 10 Surprising Truths you’ll want to know
A question for you: if you woke up tomorrow and your biggest challenge was solved, what would be different for you? More quality valuation invitations? Higher fees without pushback? Less competition for the best homes? Direct mail is the miracle worker that can grant you all three of these wishes. When we talk to independent…
5 ½ Simple Tools to Win More Landlords
We are Sam Ashdown and Phil Jones, and we own and run AshdownJones, the Lake District estate agents. We don’t do lettings. But we know that marketing for letting agents is really, really hard. It’s ok for sales agents, like us. We can send out letters to properties on the market, and be pretty confident…
How to be a market maker
If you don’t know who we are, we’re Sam and Phil, and together we own and run the AJ Group, which consists of four companies (as of right now, but could have grown by the time you read this…) AshdownJones – the Lake District estate agents Retreats & Hideaways – holiday let agency Firewave –…
How to make your content go further, and reach more vendors and landlords
Content is precious. It’s hard to create, time-consuming to get right, and most agents find it’s just not worth the trouble. But it is. Authority content is a vital investment in your business, that will give back for many years after you’ve created it. But once you’ve created a piece you can be proud of,…
Our top 4 sources of high value valuation enquiries
As I write this post, AshdownJones is approaching 3 years old. It’s been quite a ride. Mostly good, though we’ve of course made some humungous mistakes too. You want details? Ok then… For example, we took on a Business Development Manager after just 4 months, thinking it would free up our time so someone else…
TikTok for estate agents?
“TikTok is a fad”. “It’s for kids making lip-synching videos”. “It’ll never be a business tool.” Or even “over my dead body”. TikTok seems to have the ability to polarise people, judging by these comments and more that have been bandied around in my hearing lately. Perhaps you agree with one or more of these…
FAQs on Attracting and Converting High Value Homes
Between us, Phil and I have spent two decades, teaching and training independent agents how to target, attract, convert and sell the top 20% of homes in their areas. Over the years, we’ve had the same questions about this strategy put to us, time and time again. So we thought we’d answer them all now,…
Our Direct Mail Secrets (and results)
Confused by direct mail? Not sure if you should be sending out leaflets, letters, 20-20s, or something else? Frustrated by how unbelievably expensive it is, for how little return? You’re not alone. But don’t worry, Phil and I are not only the owners and founders of AshdownJones, (the Lake District Estate Agents), we are also…
Customer acquisition – the cold hard truth
Warning: don’t read this post if you have a less-than-robust constitution. It’s probably unlike anything you’ve ever been told before…. Around 80% of independent agents cite ‘word of mouth’ as their primary source of business? Followed closely by ‘referrals’, which is pretty much the same thing. Then ‘local reputation’; oops, there it is again. I’m…