Blog

World class lead generation for Independent Estate Agents.

All
  • All
  • Agency Marketing
  • Conversion
  • Direct Mail
  • Estate agents
  • Facebook Ads
  • Growth and Profit
  • Lead generation
  • Lettings
  • Mindset and values
  • Property marketing
  • Social Media
Why Facebook Ads are a waste of time

Why Facebook Ads are a waste of time (and what to do instead to get vals and win instructions)

You look at your diary and the empty pages stare back at you. You have no vals booked in for the foreseeable future. Or if you do, they’re low in value or commitment.  What do you do?   Option 1 – create a Facebook Ad offering a ‘FREE!’ valuation and blast it out to your area  Option 2 –…

How to 3X Your Vals in the Next 3 Months

How to 3X Your Vals in the Next 3 Months

Here’s the problem: there’s no stock. This leads to two further problems: Pressure on fees Over valuing It’s a dangerous time ahead for independent agents like us. Over the next 6-12 months, you could be facing a serious cash-flow crisis. Low stock now leads to no cash in the bank in a few months’ time,…

How to brand your agency to get into high value homes blogpost for estate agents by Firewave

How to brand your agency to get into high value homes

So you want to get into high value homes? Or at least, homes at higher value than you currently list? You’re not alone. It’s probably the most frequent question we get asked by independent agents. And it’s undoubtedly one of the most important. Because once you know WHO your client is and HOW you will…

Want to break into the high value homes market? Do this now blogpost for estate agents by Firewave

Want to break into the high value homes market? Do this now

What does your stock list look like at the moment? If it’s like that of most other independent agents in the UK, it looks something like this: Let’s say you currently have 20 properties on the market. 0 over £1 million 2 at £500,000 – £1 million (10%) 5 between £250,000 – £500,000 (25%) 13…

Our 3 Direct Mail Markets (– including 1 we bet you’re not using) blogpost for estate agents by Firewave

Our 3 Direct Mail Markets (– including 1 we bet you’re not using)

You’ve probably heard about our legendary direct mail letters we write for our Firewave members. The results we and our members have had are phenomenal, especially recently, when stock is at an all-time low – these sales letters have given us all a much-needed stock boost. But a big question we get asked all the…

Can you generate main blog image

Can you generate £285,425 in listed fees, in just one month?

Impossible? No….. quite simple, in fact. But not easy…. We know, because one of our VIP clients did exactly that. By simply implementing the Profit PyramidTM we taught her. But let’s not get ahead of ourselves. First let’s find out a bit more about our heroine Lucy (and her hero husband, Michael). We first connected…

10 Direct Mail Myths Estate Agents Believe…and 10 Surprising Truths you’ll want to know blogpost for estate agents by Firewave

10 Direct Mail Myths Estate Agents Believe…and 10 Surprising Truths you’ll want to know

A question for you: if you woke up tomorrow and your biggest challenge was solved, what would be different for you? More quality valuation invitations? Higher fees without pushback? Less competition for the best homes? Direct mail is the miracle worker that can grant you all three of these wishes. When we talk to independent…

5 ½ Simple Tools to Win More Landlords blogpost for estate agents by Firewave

5 ½ Simple Tools to Win More Landlords

We are Sam Ashdown and Phil Jones, and we own and run AshdownJones, the Lake District estate agents.  We don’t do lettings. But we know that marketing for letting agents is really, really hard. It’s ok for sales agents, like us. We can send out letters to properties on the market, and be pretty confident…

How to be a market maker blogpost for estate agents by Firewave

How to be a market maker

If you don’t know who we are, we’re Sam and Phil, and together we own and run the AJ Group, which consists of four companies (as of right now, but could have grown by the time you read this…) AshdownJones – the Lake District estate agents Retreats & Hideaways – holiday let agency Firewave –…

How to make your content go further, and reach more vendors and landlords blogpost for estate agents by Firewave

How to make your content go further, and reach more vendors and landlords

Content is precious. It’s hard to create, time-consuming to get right, and most agents find it’s just not worth the trouble. But it is. Authority content is a vital investment in your business, that will give back for many years after you’ve created it. But once you’ve created a piece you can be proud of,…