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Our top 4 sources of high value valuation enquiries
As I write this post, AshdownJones is approaching 3 years old. It’s been quite a ride. Mostly good, though we’ve of course made some humungous mistakes too. You want details? Ok then… For example, we took on a Business Development Manager after just 4 months, thinking it would free up our time so someone else…
TikTok for estate agents?
“TikTok is a fad”. “It’s for kids making lip-synching videos”. “It’ll never be a business tool.” Or even “over my dead body”. TikTok seems to have the ability to polarise people, judging by these comments and more that have been bandied around in my hearing lately. Perhaps you agree with one or more of these…
FAQs on Attracting and Converting High Value Homes
Between us, Phil and I have spent two decades, teaching and training independent agents how to target, attract, convert and sell the top 20% of homes in their areas. Over the years, we’ve had the same questions about this strategy put to us, time and time again. So we thought we’d answer them all now,…
Our Direct Mail Secrets (and results)
Confused by direct mail? Not sure if you should be sending out leaflets, letters, 20-20s, or something else? Frustrated by how unbelievably expensive it is, for how little return? You’re not alone. But don’t worry, Phil and I are not only the owners and founders of AshdownJones, (the Lake District Estate Agents), we are also…
Customer acquisition – the cold hard truth
Warning: don’t read this post if you have a less-than-robust constitution. It’s probably unlike anything you’ve ever been told before…. Around 80% of independent agents cite ‘word of mouth’ as their primary source of business? Followed closely by ‘referrals’, which is pretty much the same thing. Then ‘local reputation’; oops, there it is again. I’m…
Apple VS Facebook – what does it mean for estate agents?
Two of the biggest companies of our lifetime are fighting. The fallout will be the single biggest change in internet advertising history. This is big news. HUGE. What’s it all about? Apple will no longer allow data to be passed from any IOS device – currently iPhones, iPads, Apple watch and Apple TV – to…
What’s working for us right now on Facebook
The Power of Facebook Social media is an essential part of your high value homes strategy, and Facebook should be at the top of your list. Currently, there is no platform more important and more powerful than Facebook. Two in three people in the UK has a Facebook account, which is 42 million users. 60%…
Canvassing or leafleting – do they WORK??
“Canvassing is dead – long live direct mail” What’s your definition of direct mail? Thousands of leaflets, door-to-door? If so, it’s time for a rethink. You see, sending out leaflets in your area to every household is canvassing. It’s what pizza parlours do, and Chinese take-aways. It’s not what a professional services company should be…
7 Content Secrets to Convert Clicks to Clients
Do you frequently find yourself wishing someone would actually tell you how to use content to generate leads?
Do you wonder if it’s actually possible to use a blog to win quality instructions?
6 Genius Ideas to get your Direct Mail Noticed
What exactly is direct mail? Is it canvassing? Is it leaflets? Is it postcards? Direct mail is actually a letter. It’s addressed to a person, or an address, or both. Unlike leaflets, which are sent out indiscriminately door to door, direct mail is highly targeted and sent to a specific address. I know, I know…