Sam and Phil - navy circle (1)

Hi, we're Sam and Phil. Mother-in-law and son-in-law, directors of Ashdownjones, our own estate agency, and Firewave.

Here at Firewave we get you through more doors. We do this with world-class lead generation tactics, tactics that we use ourselves every single day, the same tactics that have cemented AshdownJones as the go-to estate agency for high-value, unique homes in the Lake District.

Digital Authority Content that makes you look amazing

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Expertly written and designed authority content for your website and social media to position you as the go to agent in your area

  • 1000-word blog post every month
  • Ready-to-go designers posts for Facebook, Twitter, Instagram and LinkedIn
  • Access to the Firewave App to schedule all of your social posts for that months campaign
  • Access to BONUS training days – such as LEGEND™ Conversion


FW platform - Sales campaigns
FW platform - Sales campaign content pieces
FW platform - schedule

Check out our blog for our own agency AshdownJones!

Direct mail that gets you into the best homes in your area

World class sales letters written, designed and sent to you every month to consistently get you through the doors of the best homes in your area

  • Industry leading, response driven, content-based sales letters sent to you every month
  • World-class techniques and strategies to help your agency differentiate on the doorstep
  • Fully editable so you can customise them to suit your agency’s values and details
Market Maker webinar slides Mar21 v4
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Firewave Academy

When you join Firewave you don't just get our artistically crafted content and expertly written sales letters.


You'll have access to world-class training, support and strategy sessions - designed to help you implement the same stuff we do, the same stuff that has made our agency so successful.


Authority Content builds authority over time and puts you at the forefront of peoples' minds when they think about selling their home. Direct Mail gives you the ability and the opportunity to spark a conversation with homes that are on the marketing and struggling to sell.


Combine this with Firewave Academy and you've got all the ingredients to make your agency super-successful.


We believe in what we do so much, that the deal we want to offer you is RIDICULOUS.

What we do

By using the Profit PyramidTM you'll be able to build up a consistent pipeline of quality, high value valuations and convert them at a higher rate as your reputation for selling high value homes increases.

It’s a virtuous cycle. One that we call the GDR PlanTM.

A cycle to create a beautiful, profitable cycle of leads, instructions and referrals.


GDR Plan 2

Firewave's technical sales letters and authority content help you GROW by getting your phone ringing with valuation enquiries


Firewave Academy shows you how to showcase your listings so they become your marketing.


You get results - the more you succeed, the more you succeed.


Firewave is here help you to get the GROWTH-DELIVERY-RESULTS cycle working for you and your agency, all you have to do is click the button.

The best investment you can make in your agency right now is to apply to become a Firewave member.

Over 50% of homes on the online portals do not sell with the first listing estate agent? With our monthly Direct Mail Sales Letters you can contact and convert the vendors struggling to sell and position yourself as an authority figure in your area.

Georges Verdis

One of my biggest concerns using Firewave and the coaching from Sam and Phil have been that they are based in the Lake District and we are based in central London. The market is different, the prices are different, even the sizes of our homes are smaller! How could it possibly work? Having applied their…


Anna Hart

My business start-up would have been far slower without Firewave, and I am so glad I signed up when I did. Direct mail will now be an integral part of my marketing for years to come!


Julie Hill

As most agency owners will agree the biggest challenge we face is time and the amount of content you get from Firewave is really impressive. Enough to keep you going for at least a month … If you really want to get ahead and called out to the properties you want to sell I can’t…


Ian Storey

Initially I was concerned that paper / direct mail advertising was dead (now proved incorrect!) … We haven’t been doing the letters for long and have already had one listing which will result in a £10,000 fee … I can highly recommend Firewave to independent agents across the country.


Lisa Curran

The Firewave social media content and direct mail letters are much easier to implement than I thought and have brought amazing results.  My average fee has increased by 300% on new instructions and I am adding at least two clients a month.   Thank you Sam, Phil and team.  Your guidance and support is MUCH…


What you need to do, right now

  1. Click the button and find out if your area is still available
  2. Don’t get distracted
  3. Don’t allow yourself to procrastinate
  4. See steps 1-3

Soon as you do it, you can rest easy, knowing we’ll be on the phone chatting very soon, and your agency dreams are a huge step closer to becoming a reality.


Sam and Phil