Can you generate £285,425 in listed fees, in just one month?
Impossible? No….. quite simple, in fact.
But not easy….
We know, because one of our VIP clients did exactly that. By simply implementing the Profit PyramidTM we taught her. But let’s not get ahead of ourselves. First let’s find out a bit more about our heroine Lucy (and her hero husband, Michael).
We first connected in 2018 when Lucy wanted to join our Add £100k Programme.
But she couldn’t.
She had the motivation. The drive. The hunger.
But she didn’t have the money. (£3k)
For a year, Sam pinged her the odd message.
Sometimes Lucy replied. She attended our free trainings.
And just kept on, on her hamster wheel.
Doing too much work for the wrong clients.
One day, Lucy saw this ad in her inbox.
This time, she decided to take action.
She booked her place.
And we finally met, at the Direct Mail workshop in Birmingham, on the 28th June 2019.
During the course of the day, seeing the struggles other independent agents were facing, something changed in Lucy.
She realised she was never going to reach her financial goals without help.
12 days later, Lucy posted this massive win:
Over the next few weeks, Lucy and her husband Michael followed our plan to the letter. No excuses, no wavering – they just trusted the process would work.
And it did.
This is what they posted only 11 weeks after Lucy attended our Direct Mail workshop:
And just a month later, they won their biggest ever fee, £39,750 – from a property Savills couldn’t sell. But they did.
So what was Lucy doing that wasn’t working before she started working with us?
She was trying to be everything to everybody. She wasn’t saying ‘no’ to properties that didn’t suit her brand, ethos or fee structure, and because of this, owners of high value homes didn’t consider them suitable to sell their properties. And the valuations she did get invited out to, weren’t prepared to pay her fees.
Basically, she was doing too much work for too little money.
So what did Lucy do in the first year of being a Firewave member that enabled her to list a whopping £285,425 in listed fees, in one month, just a year later?
She became selective
How being selective about the listings she took on made Lucy so much more successful:
- It’s pretty much the same amount of work to list a £3 million as it is to list a £300,000 house
- You don’t need as many property sales to make a profit every month
- Which is a far better return on your time and resources
- You tend to attract clients who appreciate you and the value you bring
- As a by-product, you build an aspirational reputation, and attract more high value homes
Volume is great for your ego, but eventually you’ll run out of time or reach the fee ceiling for your area.
What Lucy did that made it happen:
✅ STEP 1 – She came to workshop – WILLINGNESS TO LEARN
✅ STEP 2 – She joined Firewave – TAKING ACTION
✅ STEP 3 – She followed the PROFIT PYRAMIDTM 100% – CONSISTENCY AND PERSISTENCY
✅ STEP 4 – She targeted only the homes she really wanted – TRUST THE PROCESS
✅ STEP 5 – She created the best property marketing for those homes – RAISING THE BAR
✅ STEP 6 – She raised her fees and stuck to them – BELIEVING IN HERSELF
The Firewave PROFIT PYRAMIDTM
The Firewave PROFIT PYRAMIDTM is simple, but not easy. It’s what we followed religiously to get AshdownJones from a standing start on the 1st April 2017, to consistently being invited to list the very best homes in the Lake District, just four years later. In our first year alone, our Direct Mail resulted in £364,962 in listed fees – 70% of ALL our listings at that point.
Out of 60 valuations we’ve been on in 2021 as I write this, 31 of them have come from Direct Mail, with an average fee of an astounding £29,163.
The Authority Content we write for AshdownJones and our Firewave members positions us as experts in our industry and leaders in our area. When a homeowner receives one of our sales letters, we know they are probably going to want to check out our website and our specialist content gives them the reassurance and confidence they seek, before they get in contact with us.
Our Social Media creates an audience of our target client demographic, and helps keep us top of mind. Our strong connections with local business owners of all sizes gives us the respect and positioning in the community that encourages referrals and recommendations with confidence.
That’s why, by following the PROFIT PYRAMIDTM Lucy was able to build up a consistent pipeline of quality, high value valuations that she then was able to convert at a higher and higher rate, as her reputation for selling high value homes increased.
It’s a virtuous cycle. One that we call
The GDR PlanTM
Direct Mail – technical sales letters to targeted homes on a regular basis
Social Media – keeping you top of mind for your chosen audience, generating referrals and recommendations
Authority Content – articles and graphics that position you as an industry expert and thought leader.
Bespoke Property Marketing
Styling – making sure all your properties look beautifully ready for photography
Photography – lifestyle, twilight, drone and local images to showcase your homes
Brochures – a magazine-style brochure, beautifully printed, will market your agency more effectively than any glossy corporate could ever do
Referrals – the lifeblood of any agency, referrals from happy clients carry weight and credibility
Social Proof – a sold board outside a premium home in a great location says more about the success of your brand than any amount of marketing can do
Aspirational Brand – all the above steps position your agency as being THE agent for special, high value homes. Success breeds success, and homeowners are attracted to brands that stand for excellence.
How does being a Firewave member help you with your own GDR PlanTM?
Firewave technical sales letters and authority content
- Help you GROW by getting your phone ringing with valuation enquiries
- We show you how to showcase your listings so they become your marketing
- The more you succeed, the more you succeed.
What to do next
Here are three ways we can help you to get the GROWTH-DELIVERY-RESULTS cycle working for you and your agency:
- Go to www.fire-wave.co.uk/start and check if your area is available
- Call Hayley to see if you’re a good fit for Firewave on 015394 40892
- Message Sam on Facebook and ask your toughest marketing strategy question
Sam and Phil